Dot Foods, the largest food industry redistributor in North America, continues to build on their partnership with Choco, the leading global digital operator ordering platform for the food industry. Through this collaboration, distributors have gained easier access to ecommerce and AI order management tools.

Since beginning their strategic partnership, Choco and Dot Foods have added solutions to drive further growth for the food industry. The new Endless Aisle solution builds on Dot on Demand, Dot’s program designed to help distributors grow their offering overnight without item setup, extra warehouse inventory, or operational pain. 

With Endless Aisle, distributors can expand choice to their customers by controlling which of Dot’s thousands of stocked products to make available through their Choco-powered ecommerce platform or the Choco app. Dot will drop ship endless aisle products directly to the operator on the distributors’ behalf, allowing distributors to provide more products to customers without adding costs or complexity to their supply chain.

This new offering builds on a suite of solutions available to Dot partners through Choco, including but not limited to:

• Ecommerce: Distributors can launch their own branded ecommerce app or sell products through the Choco app in just weeks with no developer time required.

• OrderAgent: This AI order management solution processes orders from text, voicemail, email, photos, and more into ERP systems.

• SalesHub: This app uses AI to help distributor sales representatives spot opportunities, track orders, and more on the go.

“Dot’s goal has always been to solve problems in the supply chain,” said Dot Foods Executive Vice President Cullen Andrews. “That means not only providing innovative solutions but also expanding them to continue enhancing choice and generating value for all our partners.”

By leveraging Dot’s strong relationships with the manufacturer community, Choco has also made advertising opportunities available to Dot’s supplier partners. Choco Operator Ads allow suppliers to drive sales, sample orders, and brand awareness on the Choco app. Choco provides advanced targeting capabilities, performance metrics, and multiple ad options to help suppliers effectively reach independent operators at the point of purchase. Choco Operator Ads provide increased brand exposure to suppliers while also driving more revenue for distributors on their ecommerce platforms.

“Our goal is to have a complete product that makes it easy for the food industry to serve their customers,” explained Choco CEO Danial Khachab. “We are committed to enhancing our solutions with Dot Foods to support customer relationships at every stage.”

Dot Foods distributor partners can learn more about Choco and book a demo here. Supplier partners can contact their Dot supplier marketing specialist to learn more about Choco Operator Ads and other Product Marketing opportunities or attend our webinar September 17. 

Not a Dot Foods partner? Sign up here to get consolidated orders and more distributor benefits, or fill out our application here to make your products available through Dot.