As would be expected of anyone whose job title is “haiku master,” Jack Li of Datassential started his seminar during Operator Insights Day of Innovations 2019, Dot’s annual trade show, with a fresh perspective. Li showed a video of a woman crunching loudly on various fried foods to kick off the keynote, and he talked about the autonomous sensory meridian response (ASMR)—a feeling of well-being combined with a tingling sensation in the scalp and down the back of the neck, which some people experience with certain sounds.