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New Product Launch Toolkit

New Product Launch Toolkit

When you plan the launch of your next new program, don’t forget to add Dot to the marketing mix. We offer a simple, cost-effective New Product Launch Tool Kit to help make your new product even more successful.

Here's a closer look at the seven key tools in our program…

Instant Dot Expressway® Visibility

Leverage our Dot Expressway® website to promote your product to more than 5,800 users. Simply give us your new item information, and we'll make it available in our online product catalog. The Expressway gets over 1.5 million hits per month, so your new items will receive optimal exposure.

Risk-Free Trial

Give distributors a no-risk opportunity to sell your new product. We will stock your items in advance of the launch to ensure product availability the first day. Dot customers can order as little as one case on their regular order with a 2-4 day lead time nationwide.

Awareness Building Promotions

Promote your new product through the Dot Expressway banner ads, targeted mailings, email blasts, Dot Phone on Hold, broker/direct rep communications and more.

Sample Express®

Streamline sampling with Dot's convenient Sample Express® service for all channel partners. Samples can be sent out in full cases or inner packs to virtually any address via FedEx, a Dot truck or direct broker shipment.


Let trained Dot staff make calls to distributors on your behalf to prompt sampling and gain early orders on your new product. We can customize a new telesales effort with a call list you provide and/or our database of 3,800 distributors.


Think of Dot as an extension of your sales force. You provide us with training tools like CDs or websites and we'll make sure our team is equipped to sell your new items.

Special Pricing Incentives

Let Dot coordinate the introduction and implementation of additional pricing incentives that gain your product even more attention. We can easily add distributor off-invoice promotions in our system, or email flyers to distributors on bill back promotions.

For more information, please contact your Dot Business Development Manager at 217.773.4411.


All Resources

  • Dot Expressway

    Accessible through, the Dot Expressway website is one of the most visited sites in the food industry, receiving 2.5 million pageviews. It’s an online, convenient way to place orders, track purchase history, and search Dot’s product catalog 24 hours a day, seven days a week.

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  • Dot On Demand

    Avoid turning down orders when an item isn't stocked at your facility. End-users ask for products you don't carry. It's a time-tested part of the industry. Dot on Demand provides your team an effective way to meet the product needs of your operators, without adding inventory and at a product cost in line with manufacturer-direct pricing.

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  • Sample Express

    Sample Express® is an easy-to-use, online ordering process used to get samples of your product to your customers. Just place one order and enter the address where you want your samples shipped. That’s all there is to it. No more lost samples. No forgotten or late orders. No more wondering why samples were ordered and where they went. You’ll save on shipping, not to mention the time involved in processing your orders.

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  • Advisory Board

    Our Advisory Board program allows us to gather feedback from our distributor customers, manufacturers and brokers. Their perceptions are crucial to our long-term growth and continuous quality improvements.

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  • Activity Based Purchasing Seminars

    Originally developed to determine the product line profitability of our own suppliers, Dot’s Activity Based Purchasing Seminar now helps distributors identity what drives their purchasing decisions.

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  • Executive Express

    Designed primarily for current distribution customers who are buying approximately a half-truckload per week, Dot’s Executive Express program introduces customers to our unique culture, program and services.

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  • Business Reviews

    Dot periodically organizes a series of regional Business Reviews for food manufacturer direct reps. Our goal is to help direct reps better understand how our redistribution program and services can increase sales for their company.

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  • Distributor Development Program

    Designed to benefit manufacturers, this program provides distributor customers with information on new items and promotions, plus sales tips and tools to help them grow.

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  • Quality & Service Award

    Dot’s Quality & Service Award is presented annually to suppliers who demonstrate outstanding commitment to service and performance.

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  • Dot Trip

    The Dot Trip is an incentive program designed to help food manufacturers market their products to more than 1,300 independent distributors nationwide.

    Learn More >

  • New Product Launch Toolkit

    When you plan the launch of your next new program, don’t forget to add Dot to the marketing mix. We offer a simple, cost-effective New Product Launch Tool Kit to help make your new product even more successful.

    Learn More >

  • Multi-Unit Forum

    This meeting provides an overview of the Dot Foods foodservice multi-unit strategy, and a forum to share information on how we can help you grow your multi-unit business, improve service, and reduce expenses.

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