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Because we don't have a Dot label, we can concentrate on promoting manufacturer brands and group or distributor private labels.
Dot distributes labeled product from distributor buying/marketing groups (Pocahontas, Golbon, All Kitchens, Federated, Unipro, etc.). If manufacturers have allowances with a group, these programs flow directly through Dot. |
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Dot offers the best new product introduction process in the industry.
Here's how:
- Almost overnight, new items are available to 3,300 distributors nationwide.
- Our process reduces the risk of trying new items, because Dot customers can order as little as one case on their next Dot order.
- Dot's short lead times of 2-3 days mean customers can order new products and receive them on their next weekly Dot delivery.
- We help manufacturers avoid slotting fees. We stock new items so brokers and direct reps can quickly get product to distributors.
- New items are highlighted on our Dot Expressway website, which gets 700,000 hits per month.
Dot also offers fee-based services to help launch new items:
- E-Marketing - web banners on Dot Expressway, email promotions and our e-newsletter give extra exposure new products
- Distributor Mailings - we create and distribute a wide variety of targeted mailings to our 3,300 customers
- Sample Kit Distribution - we can do overnight and 2-day sample kit fulfillment to distributors.
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