 
The Dot NPL Tool Kit will not only help you build brand awareness, but it will also help you
effectively sell new cases to a nationwide customer base the first week your item(s) are available!
The program can encompass all segments of your business—reaching customers, brokers, direct reps,
groups, and corporate accounts—all while cutting your overall costs and effectively growing your
business!
Download the New Product Launch Tool Kit here (720kb pdf), and have a closer look at the seven key tools used in our program below:
Instant Dot Website Access
Leverage Dot's simple convenient wayto promote your
product to more than 4,000 users. Simply
give us your new item information, and we'll
set up all the new items in our system. All
new items can be viewed by distributors,
your brokers and/or direct reps within 24
hours on the Dot Expressway. More than
4,000 users of all sizes use the Dot
Expressway to search new items. With over
170,000 hits per month, your new items will
receive optimal exposure!
Risk-free Trial
Eliminate barriers to the sale
by giving distributors a no-risk opportunity
to sell your new product! We will stock your
item(s) in advance of the launch to ensure
product availability the first day! The new
item(s) will be stocked for the first 90 days of
the launch, which is great news to your
direct reps/brokers. Dot customers can order
as little as one case on their regular order
with a 2-4 day lead-time nationwide!
Ordering as little as one case will help avoid
customer overstocks and/or returns. There
are no barriers for distributors to add the
item(s) to their next Dot order. All orders are
based on combined total order weight.
Awareness Building Promotions
Promote your new product to its distribution chain
through the Dot Expressway website (which
gets more than 1,500,000 hits per month),
targeted mailings, e-mail blasts, Dot Phone on Hold, Dot Expressway banner ads, Dot
Comm newsletter articles, broker/direct rep
communications and much more!
Sample Express
Streamline sampling with
Dot's easy-to-use Sample Express service for
all channel partners! Since we stock your
new item(s) at the beginning of your launch,
we can meet all your needs for sample
distribution. Samples can be sent out in full
cases or inner packs to virtually any address
through Sample Express.
This program allows food manufacturers to ship samples through
their normal supply chain—using a single,
simple web-based system.
Dot offers 3 routes: Fed Ex (route 1), shipments via Dot
truck to distributors (route 2), and shipments
direct to broker offices (route 3). Whatever
the route, Sample Express transforms the
laborious manual process of ordering
samples into a user-friendly service for all
channel partners. You'll receives an
electronic invoice every 4 weeks with exact
costs, product information, who placed the
order, shipping address, etc. We also offer
telephone follow up on all samples sent to
verify that distributors/operators received it!
The Sample Express program offers a
solution to any size shipment with any type
of lead-time. You set minimum and
maximum order parameters and the
reporting allows you to closely manage all
costs associated with the sample supply
chain, right down to each territory!
Telesales
Promote sampling and early
productorders! Let Dot's trained telecenter
staff call operators and distributors on your
behalf to prompt sampling and gain early
orders on your new product! We will
customize a new item(s) telesales effort with
a call list you provide and/or our database of
over 200,000 operators and 5,000 distributors.
We can provide a complete sales and
distribution package for new items. And,if
you use Sample Express, we will send samples
to a distributor via Fed Ex and/or Dot truck.
Orders placed for distributors will be given to
the Dot Inside Sales Representative to put on
their next order. Monthly orders/samples
reports are provided.
Training
Provide training tools like CDs or
websites and we'll make sure our team is well-equipped to sell your new items. Think of Dot
as an extension of your sales force! Learning
the features and benefits of the products and
tasting them are always effective!
Special Pricing Incentives
Let Dot coordinate
the introduction and implementation of
additional pricing incentives that gain your
product even more attention! Let Dot help you
implement added incentives to promote sales
on your new item. We can easily add
distributor off-invoice promotions in our
system. Plus, we can e-mail flyers to distributors
on billback promotions. Exclusive e-mail
promotions can also be offered to over 4,000
distributor buyers.
Sara Lee's brokers and direct reps—and
started stocking their five new items—
sales skyrocketed. In fact, Dot sales
represented 20% of Sara Lee's new
product growth within just six months!
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