“We wanted to improve our overall web presence and create a better on-line experience for our customers,” said Jeanne Fernandez, brand manager. “We think our customers will find it’s much easier to navigate through the new site to find what they need.”
In addition to improved overall navigation, users will also have easy access to Dot’s product specific microsites for Protein and Cheese. Visitors will also have the ability to search a complete list of suppliers and sort by channel, then by temperature. The company also has plans to communicate more with its business partners and employees through social media, so visitors to the new website will notice a live streaming feed from the company’s official Facebook and Twitter accounts.
The site still hosts the Dot Expressway, which allows distributors to track purchase history by dollars, cases or specific dates; search Dot’s online product catalog of over 100,000 items by supplier, keyword, category or manufacturer; download product and pricing information; and even place orders online 24 hours a day, seven days a week.
Dot Foods Inc. carries 100,000 products from 700 food industry manufacturers and is the largest food redistributor in the
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